At WineIQ, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights regarding your information.
1. Information We Collect
1.1 Information You Provide
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Wine Collection Data: Information about wines you add to your cellar, including producer names, wine names, vintages, regions, tasting notes, quantities, and wine label photos.
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Wine Label Photos: Images you capture when scanning wine labels for identification.
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Chat Messages: Your conversations with the AI sommelier, including questions and responses.
1.2 Automatically Collected Information
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Usage Analytics: Information about how you interact with the app, including:
- App opens and session counts
- Feature usage (scans, chats, cellar management)
- Subscription events (paywall views, purchases, trial starts)
- Search queries and navigation patterns
- Days since installation
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Device Information: Platform (iOS), app version, and basic device identifiers.
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Subscription Status: Whether you have an active premium subscription and entitlement information.
2. How We Use Your Information
We use the collected information for the following purposes:
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Wine Recognition: Wine label photos are processed by AI to identify wine details and provide tasting notes.
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Personalized Recommendations: Your wine collection data is used to provide contextually relevant sommelier recommendations.
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App Improvement: Analytics data helps us understand feature usage and improve the app experience.
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Subscription Management: We track subscription status to provide appropriate access to premium features.
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Usage Limits: We monitor scan and chat message counts to enforce free tier limits.
3. Third-Party Service Providers
WineIQ uses the following third-party services to provide functionality. Each service has its own privacy policy governing how they handle your data:
Amplitude Analytics
Purpose: App analytics and usage tracking
Data Shared:
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Event data (app opens, feature usage, subscription events)
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User properties (platform, app version, subscription status, cellar size, usage counts)
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Device identifiers for analytics purposes
Privacy Policy: https://amplitude.com/privacy
RevenueCat
Purpose: In-app subscription and purchase management
Data Shared:
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App Store subscription status and purchase history
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Customer entitlements and offerings
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Device and app identifiers
Privacy Policy: https://www.revenuecat.com/privacy
OpenAI (via Vercel AI Gateway)
Purpose: AI-powered wine recognition and sommelier chat
Data Shared:
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Wine label photographs (compressed and base64-encoded)
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Chat message history (user questions and AI responses)
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Wine collection data (for personalized sommelier recommendations)
Backend API: https://wine-iq.vercel.app
Privacy Policy: https://openai.com/privacy
Note: Images are processed for wine identification and are not permanently stored. Chat conversations may be retained according to OpenAI's data retention policies.
4. Data Storage and Security
Local Storage (On Your Device)
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Your complete wine collection is stored locally using SwiftData
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Usage counters and preferences are stored in local device storage
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Chat history is stored locally on your device
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This data remains on your device and is not uploaded to cloud storage
Remote Processing
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Wine label photos are temporarily sent to our AI service for processing
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Wine collection data is sent with chat requests for context
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Analytics events are transmitted to Amplitude servers
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Subscription status is managed through RevenueCat servers
We implement reasonable security measures to protect your information during transmission and storage. However, no method of transmission over the internet is 100% secure.
5. Your Rights and Choices
5.1 Data Control
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Delete Wine Data: You can delete individual wines or your entire collection at any time from the Cellar view. This permanently removes the data from your device.
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Camera Permission: You can revoke camera access at any time through iOS Settings > WineIQ > Camera. This prevents wine label scanning but doesn't affect other app features.
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Local Storage Only: Your wine collection never leaves your device except when explicitly sent as context for sommelier chat requests.
5.2 Data Portability
Your wine collection is stored locally on your device. If you need to export your data, please contact us for assistance.
5.3 Opt-Out Options
Currently, analytics collection is integral to app functionality and cannot be disabled. However, we only collect anonymized usage data that helps improve the app experience.
⚠️ Important Note About Data Deletion
Deleting the WineIQ app from your device will permanently remove all locally stored data, including your wine collection and chat history. Data that has been sent to third-party services (analytics, AI processing) is subject to those services' retention policies.
6. Children's Privacy
WineIQ is intended for users who are of legal drinking age in their jurisdiction. We do not knowingly collect personal information from anyone under the age of 21 in the United States, or the applicable legal drinking age in other countries.
7. Data Retention
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Local Data: Stored indefinitely on your device until you delete it.
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Analytics Data: Retained according to Amplitude's data retention policies.
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AI Processing: Wine label images are processed in real-time and not permanently stored. Chat conversations may be retained according to OpenAI's policies.
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Subscription Data: Retained by RevenueCat for the duration of your subscription and as required for financial records.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. Third-party service providers may store data on servers located in the United States and other jurisdictions. By using WineIQ, you consent to such transfers.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by updating the "Last Updated" date and, if appropriate, through in-app notifications. Your continued use of WineIQ after changes constitutes acceptance of the updated policy.
10. California Privacy Rights (CCPA)
If you are a California resident, you have specific rights regarding your personal information:
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Right to Know: You can request information about the categories and specific pieces of personal information we collect.
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Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
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Right to Opt-Out: You can opt out of the sale of personal information. Note: WineIQ does not sell your personal information.
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Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
11. European Privacy Rights (GDPR)
If you are in the European Economic Area (EEA), you have certain data protection rights:
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Access: Request access to your personal data.
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Rectification: Request correction of inaccurate data.
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Erasure: Request deletion of your data.
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Restriction: Request restriction of processing.
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Portability: Request transfer of your data to another service.
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Objection: Object to processing of your data.
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Withdrawal of Consent: Withdraw consent where processing is based on consent.
12. Legal Basis for Processing (GDPR)
We process your personal information based on:
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Contractual Necessity: To provide the services you've requested (wine scanning, sommelier chat, cellar management).
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Legitimate Interests: To improve our app, analyze usage patterns, and ensure app security.
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Consent: For certain data collection activities where we explicitly ask for your permission.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
ContextIQ
86–90 Paul Street
London EC2A 4NE
United Kingdom
Email: Through the App Store support channel
App Store: WineIQ app listing feedback
We will respond to your inquiry within 30 days.
Summary of Data Processors
| Service |
Purpose |
Data Type |
| Amplitude |
Analytics |
Usage events, user properties |
| RevenueCat |
Subscriptions |
Purchase history, entitlements |
| OpenAI |
AI Services |
Images, chat messages, wine collection |